Barre Construction Inc. Rebranded

We created a brand that is both prestigious yet has an edge to it that sets it apart from any competitors. It is unique in the sense that the icon not only lends as a building block but doubles as a birds-eye view of a homes roof lines. The thicker linear aspects outlining and representing the monogram of the company name. All of the brand elements were carefully selected to not only be timeless but also forward thinking. The A is a direct nod to a home but also carries forth movement to the right to show that this company is always progressively moving forward with training, latest trends, new business ideas, etc.

The primary logo was developed as a play on a birds-eye view on a home and doubles as a building block for construction. The thicker angular lines are representative of a B and C for Barre Construction, as well as Brittany and Corey tying together as a team. The linear look of the icon also ties to foundational beams, and strong structures that are behind the high-end renovations Barre Construction Inc. delivers.

The timeless yet futuristic typeface was selected to give an edge to Barre Construction Inc. and further instill the motion of progressive and forward movement, as this company continues to build a next level reputation within the Nation’s Capital. It’s also a nod to the updated renovations carrying homeowners into the future with updated and functional spaces while progressively showcasing to clients the full potentials of their homes.