Branding Packages
Branding Packages
TIMEFRAME 6-10 Weeks
An investment in branding, is an investment in your business. We truly believe that. We live in a day and age where having a branded logo set is crucial to having a cohesive look across all outputs; be it social media, a work van, apparel or store front signage. Branding packages are for those wanting to elevate their visual identity on all levels and who understand that branding is about so much more than just one logo design.
Includes (but not limited to)
- Consultation + Questionnaires
- Competition Analysis
- Curated Font Selection
- Branded Logo Set
- Colour Palette Development
- Textures + Patterns
- Brand Strategy
- Marketing Materials
- Font Pairings
- Brand Guidelines
Brand Strategy
Who is your target audience?
What is the best method to reach them?
How can you make the most of your (re)brand launch?
Is there a giveaway that can grow your following organically?
How do you proceed with your brand voice?
What types of imagery should be displayed alongside your branding?
Is your brand cohesive across all platforms?
Should you take a personal or fully professional tone forward with your brand?
Branded Logo Design
Includes a fully branded logo set
Vertical and Horizontal Versions
Emblem Version (if applicable)
Wordmark & Symbolmark (if applicable)
Favicon for website always included
Delivered in Web, Print & Vector folders
Formatted in .ai, .eps, .svg, .png, .pdf & .jpeg
Copyright is passed to client
Colour Palette Development
Curated custom colour palette
Pantone, CMYK, RGB and HEX (html) codes provided
Various logo versions in branded colours
Branded social media ads using colours
Brand Collateral (Add On’s)
Business Card Design
Stationery (Branded Envelopes, Letterhead, etc)
Thank You Cards
Hang Tags
Social Media Posts
Launch Material
Product Labels
Email Signatures
The process
Working Together
Consult + Questionnaire
You’ve filled out our contact form, and we have discussed your project needs. We send you a questionnaire that provides us with even more insight on your business and your style and from there we will provide you with a custom proposal.
Onboarding Email
The proposal has been accepted, the contract signed and the retainer has been sent! Congratulations you’ve solidified a spot in our calendar, and you’ll receive an onboarding email welcoming you to the process with Sweeney Curations and laying out what to expect in the coming weeks.
Font Selection
Everyone has a style, and to ensure that we are starting off on the right foot, we will be presenting you with several options for potential fonts that work with your branding and asking for your personal input to ensure it represents your business in a way you’re proud to showcase!
Thumbnail Sketches
We’ve researched your industry and sketched out potential logos for your business with your vision in mind. This is the part where we bring it all together and present you with potential logo designs.
Colour Palette Development
This is where we bring it all together and present your final design choice with a few complementary colour palettes. We usually hear ‘WOW, it’s all coming together’ at this point in the process!
Final Touches
Behind the scenes, we are putting the final touches and perfecting all of the designs. Finalizing the logo set, formatting all of the files you’ll need for all the different outputs, creating brand guidelines for you to reference and of course creating any of the add on’s to deliver with your final files!
Featured Work
“I just had a rebrand done for my photography business and I am absolutely in love with what she created. Her process is amazing, you are involved every step of the way. I highly recommend Amber for any design products! You will be blown away with what she comes up with!”
— brittany navin
Frequently Asked Questions
+ What is the difference between logo development and branding?
Although branding packages include logo development, it is on an entirely different level. Logo development is solely creating a logo and providing it to you in all the applicable formats you'll need, inclusive of a stacked and vertical version. While branding creates a visual identity as a whole, inclusive of a branded colour palette, complementary fonts to use across all of your marketing material and an entire logo set which means your logo has a variety of versions to use for different outputs; think stickers, profile photos, apparel, vehicle decals, etc. Still not sure? Set up a consultation with us and we will let you know which direction your business should take.
+ How are my final files delivered?
We send the final files over via a Dropbox Link and ask that you download directly to a laptop and save the folder accordingly. If requested & for a small additional fee - we will upload the files onto a USB stick and mail it out to you.
+ Does the pricing include printed materials?
No. Unless otherwise stated the pricing is for the design work and printing fees will be quoted on a requested basis.
+ Is there a cap on revisions?
We will touch further on our processes in the consultation process. There are several factors that go into answering this question, but we aim not to and usually do not need to place a cap. However, we retain the right to add one and it is dependant on several factors.
+ Is the printing done in house?
We have several printers that we work hand in hand with to bring your designs to life via print and strongly encourage printed material to be ordered through us to ensure a flawless process and end result.
+ Do you provide consulting services?
Yes, on an hourly basis. We have several clients that contact us regularly to develop marketing plans and strategies and to decipher which graphic design services would provide the most value for their business in the upcoming month(s). Reach out today.
+ Do you offer web design?
No, however we will happily refer you to one of our trusted industry leaders that we work with regularly and who reflect our minimalistic style.