Sweeney Curations Rebranded
Introducing our new look! An evolution that elevated & simplified our original design concept and the brand we’ve been building upon, over the last 3 years.
Our new monogram represents our collaborative client process, we work with our clients not for them. We listen, we communicate, and most all we ensure they are a part of the process & their project is brought to life with a sense of a partnership developing.
Despite exploring so many different shapes & designs, we kept reverting back to our three little diamonds/squares.
1. The three shapes showcase a less than obvious S and C. Do you see them? 👀
2. They are representative of how Sweeney Curations came to be. My husband and I are represented within the larger shapes - he has supported my dream of becoming a business owner & earning my graphic design degree; the united front. The little one always represented my firstborn, the reason I changed career paths, earned my degree and decided I wanted to do something with my life that I was passionate & proud of. Motherhood changed me in a lot of ways.
3. They now hold even more meaning as it’s been me + two kids (three) behind the scenes of this company since I embarked on being a full-time #mompreneur.
4. The diamond formation is both representative of the clarity we provide to our clients and the strong & fundamental design & strategy that we create.
We kept our signature blue but we’ve added in complementary hues that offer a more defined and professional overall look & they are more accessible colours for both print and screen.
Did you notice the slight wave in the ‘A’? That’s a nod for my name, Amber ❤️
As always, thank you for being here. Thank you for celebrating these business steps with me and a huge thank you to those who helped soundboard my ideas for this rebrand behind the scenes, you know who you are ;)
I’d love to hear what you think, this has been a project that has been in the works for the better part of a year now, but only in recent months have we allowed it to fully take shape.